Fashion History: Early Motoring Fashions for Men, Women, and Children
An opulent story about the elegance in historic fashions designed for driving and riding in early automobiles (with rarely seen and fascinating images).
The world most assuredly changed with a spark and a rumble back in 1886. That was the year when the first gasoline-powered automobile was offered for sale by German inventor Karl Benz and his wife Bertha.
The “Benz Patent Motorwagen” went on to display at the Paris Expo in 1887 and a year later, Karl began selling his automobiles to the general public.
But it was Bertha Benz who may have left the most memorable mark on auto as well as fashion history. She was said to have been a beautiful, intelligent and feisty young woman who decided early on that she would show the world that automobiles were meant to be driven by women as well as men.
So, on a sunny August morning in 1888, and completely unbeknownst to Karl, Bertha loaded their kids into one of the Motorwagens and decidedly headed over to her mother’s house located about 65 miles away.
Bertha’s journey was perilous with a lot of on-the-spot problem-solving due to mechanical issues with the Motorwagen. This was Bertha’s initial test drive and she made all the necessary improvements to the car along the way; changes that notably improved upon Karl’s engineering. Finally, when Bertha and the boys arrived at grandma’s house twelve hours later, she sent a telegram to her husband to let him know where they were, and this was the first documented road trip ever recorded in an automobile.
Three days later, Bertha and the boys returned home via a different route, and women have been driving automobiles ever since.
Automobile production began in 1890 in the United States. There were only a few hundred vehicles in the US by 1895 but this soon changed. By 1900, over 8000 automobiles were being driven by the wealthiest families. Automobile driving was considered a sport back then, regardless if one was taking a spin around town, indulging on a scenic road trip, or speeding over a race track.
Clothing was an essential part of owning a newfangled car; both in fashion as well as function. Driving was chic because cars were built by hand and costly. That was before Henry Ford’s assembly line started rolling them out in 1913; one brand new automobile was built every two and a half hours that year.
And it was quite the high-fashion societal spectacle when the wealthiest of motorists were out and about in their automobiles. However, before the electric starter was first marketed for gasoline-powered vehicles, simply starting the car was considered both dangerous as well as dirty business.
Although most automobiles were started by the hand crank method, black powder cartridges or spring starters were sometimes employed. Therefore, simply setting the vehicle in motion often resulted in torn and badly soiled clothing or damaged hands if left uncovered.
The oil or acetylene gas lamps had to be lit by hand and with that came an oily residue that stained.
Of course, the ride alone was often dusty, muddy, cold, and wet especially if drivers and their passengers were caught in bad weather. Early automobile travel involved oil, smoke, dust, dirt, and horse droppings because the roads were shared by horse-drawn carriages until about 1930.
Driver’s clothing became highly specialized during the early Edwardian era when proper daily etiquette dictated that certain clothing had to be worn for specific events. There was morning attire as well as that worn for afternoon luncheons and teas; evening clothing designs were less elaborate for simple suppers, but long on detail for elegant ballroom affairs. Not only did every mealtime require particular clothing, but a separate style of frock or suit was worn for business meetings, family strolls in the park, a lady’s shopping excursion, or visits with friends or family.
The rules for mourning attire loosened after WWI, but a specialty wardrobe was still required. Consequently, clothing for every person at the head of the household was typically changed as often as four or five times per day, and the Edwardian upper-class family had a budget that demanded costly fashion expenditures.
Highly specialized drivers’ clothing was not only stylish but required to shield the driver and passengers from the splashes, stains, and dirt that would undoubtedly occur while bouncing along in their splendid automobiles. Women, as well as men, owned multiple full-length driving dusters that covered their expensive clothing beneath. The earliest were made from canvas or heavy linen. Later, shorter versions became popular and were styled in leather, fur, and heavyweight silks.
Typically windshields on Edwardian vehicles were not sufficiently large enough to keep drivers and passengers clean. It was also quite popular to show off just how fast a car could go, so driving goggles for both men and women were essential to shield the eyes from wind, rain, mud, and all those bugs that slammed into the face.
“A Man’s first year with his first motor car is like the first few days of the child with a new toy…to play with it, look at it, touch it…put it away and take it out again…to examine into the innermost mysteries.” C.H. Cloudy, MOTOR magazine, April 1908
Chic “automobile caps” for men came in a variety of styles and were designed to keep all that heavy road dust and dirt out of the oiled and coifed hair beneath. Some caps had flaps in the back to protect the neck and collar. Men’s “racing bonnets” were not just for race drivers. These were made from fleece-lined rubber, leather, or “khaki-cloth” and were marketed to gentlemen drivers who enjoyed the risk and rush of fast driving in general.
Men and women both required driving gloves to protect their hands. Motoring gloves were often designed gauntlet-style and were made from a variety of materials such as unlined wool, fleece-lined twill, buckskin lined with rabbit fur, or kid leather.
“This is a Gentleman’s Glove in every sense of the word,” Charles E. Miller’s 1910 automotive supply catalogue read, “and guaranteed not to crack.”
The design description above referred to black or tan kid leather gauntlet gloves for men that were constructed as well as embellished with “genuine silk” topstitching. On the same page, Miller offered another pair of “the finest gauntlet gloves on the market.” These were designed with buckled wrist straps and had “perforated hands and fingers” that added flexibility and comfort. The gloves were made from the “finest quality Horse Hide” and lined with soft kid leather. Both styles sold for $2.75 in Miller’s catalogue during a time when 37 cents per hour was considered a good wage
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“Fashionable women who pass much of the year at their country places, traveling to and from town in their own motors, necessarily have a large collection of wraps, hats and veils…in the very newest modes and in the most becoming colors.”
Joel Feder, MOTOR magazine, April 1908
The elaborate fashions that wealthy women wore during the Edwardian and Post-Edwardian years were legendary even then, and women of means spent most of their lives dressing and undressing each and every day. If an Edwardian woman could afford an automobile, she wore the finest fashions and adhered to the strictest costuming etiquette as outlined by her upper-class status.
Women’s magazines in the United States depicted chic motoring apparel directly alongside equestrian, tennis, and golf designs. Most women’s high-fashion magazines ran sections dedicated to the trends in the latest specialty sporting apparel during the early Edwardian years, and places like Saks & Co. featured some of the most luxurious creations in their 1904 autumn collection of “Automobile Coats and Hats.”
The Edwardian woman never left her home without an elaborate, custom-made hat, and the most elite millinery salons catered to women motorists. Yet before the hat went on, a cone-shaped “Automobile Hair Net” made from fine silk webbing was draped over the elaborate up-styled hair to protect carefully coifed curls from being windblown. The hat that followed was definitively styled for motoring, often with a wide brim for sun protection or perhaps thick felted fur for warmth. A woman motorist always carried at least one veil with her, and that draped completely over her hat and typically tied into an enormous bow beneath her chin.
Veils were not only used to keep those elaborate, large Edwardian hairstyles tidy and clean, but they also masked the eyes, nose, and face from the clouds of dust that blew off rough dirt roads. Airy silk chiffon or crêpe de chine veils were made into face-covering hoods with windows made from eggshell-thin mica inserted at eye level.
Some veil styles became so long and lavish in yardage that another passenger’s helping hand was required to assist in unwinding the veil if the hat was removed during a road trip. Of course, before it was time to leave again, it was necessary to go through the process all over again.
“Women of wealth and good sense are learning more and more to master the mechanical secrets of the motor and proving that they have quite as much judgment and regard for public safety as any masculine chauffeur.”
Joel Feder, MOTOR magazine, March 1908
Likewise, affluent Edwardian children had custom motoring costumes as well. Often these were designed to match their parents’ clothing with the same glamour and posh as well as protective qualities. Boys sometimes wore miniature versions of their father’s clothing, whereas daughters were often dressed in lavish, youthful motoring attire that coordinated both in style and color to their mother’s duster, hat, and veil.
“Some considerable attention has been given to apparel for children’s wear. There are many dainty designs for motorists of tender years that English motor tailors, as they are called, are putting out. Outfits consist of a smartly cut, silky linen dust-coat, a hat made from the same material, and a dust-proof veil made of Cinigale silk. Buttoned bands about the wrists on the coat keep the dust from blowing up the sleeves.”
Pierre Lillé, MOTOR magazine, July 1906
As automobiles became more affordable, sport driving apparel was advertised not only in high fashion magazines but also in motoring publications and supply catalogues. Car-related magazines such as Motor were popular and broadly read; such publications were enthusiastically marketed to both men and women.
When the Post-Edwardian years progressed and the 1920s came into focus, this specialty clothing market became even more practical. The lavish silks and billowy chiffons were replaced with water-resistant materials such as lanolin-rich wool, rubber, and leather.
Patterns for homemade knitted automobile bonnets and even full-length woolen coats started to appear in women’s home and needlework magazines.
At the same time, roadways began to improve out of necessity as well as public demand for safety. Automobiles became more sophisticated, with glamorous interiors that could be as protective and comfortable as any room inside the family home. Motoring was still defined as a sport through the mid-1920s, as dusters became shorter and more streamlined in tailored designs that look remarkably similar to our contemporary trench coats worn today.
By the late 1920s, heavy gauntlet gloves, goggles, and veils were no longer required. As sturdy automobiles replaced the horse-drawn carriage, sporting road trips grew to be defined as general transit and family vacations. Sport driving became limited to professional race tracks and speedways. Functional, fashionable motoring attire was no longer needed, nor even considered, by the 1930s. It was at that time that a large piece of the fashion industry slid into the shadows and eventually disappeared altogether, forever.
This was such great article, so informative and as a vintage clothing collector I found the fashion aspect to be quite fascinating. now if I could only find a knitted motoring coat and hat that would make me very happy!